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Strategic advisors

Kent Graziano

Kent Graziano

The Data Warrior, Strategic Advisor, Data Vault Master, Author, Speaker, and Tae Kwon Do Grandmaster

Gordon Wong

Gordon Wong

Leading organizations through analytics transformations, preference for social missions, healthcare, energy, education, and civic engagement

Conceptual, Logical, Physical Data Modeling — What’s the Difference?

By treating modeling not as a one-time design step but as an ongoing, layered practice, organizations create a data landscape that is not only technically sound but also deeply aligned with how the business works—and how it aspires to grow. Whether you’re drafting your first domain diagram or optimizing Snowflake views, approaching each layer with intent and clarity ensures that data becomes an accelerant for value, not a source of confusion. Modeling, done right, is how raw data becomes real insight.